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==History==
[[File:Bakugan LLP overview.jpg|thumb|right|The Bakugan LLP's multifaceted approach to merchandising form ''Bakugan: New Vestroia'', featuring (from left to right, top to bottom): [[Maxus Dragonoid]], [[Bakugan Arcade Battlers]], [[1-16gl|Glico wafers special card releases]], [[1-4CT|Crush Tears "Communication Breakdown" physical release with accompanying exclusive Ability Cards]], and special ''New Vestroia'' DVD releases]]
Bakugan LLP was formed by five [[Sega Toys]] subsidiaries and companies: SEGATOYS, TMS ENTERTAINMENT, SEGA CORPORATION, Sammy Corporation, and Sammy NetWorks on October 30, 2009, and was slated to exist until June 30, 2012. The partnership had an original capital of 1 billion Yen, or approximately 11,050,000 US Dollars at the time of the formation.<ref>[https://web.archive.org/web/20130630045227/https://www.segasammy.co.jp/english/pdf/release/bakugan_20091030_e_final.pdf Official notice of the formation of the partnership]</ref><ref>[https://web.archive.org/web/20160521023404/https://www.gamespot.com/articles/sega-sammy-spins-off-bakugan/1100-6239087/ "Sega Sammy spins off Bakugan"]</ref> This consolidated a number of functions of the franchise that were scattered among the companies.
The Bakugan LLP agreement managed the section of the franchise in Japan, which covered the release of ''[[Defenders of the Core]]'', the creation of [[Bakugan Arcade Battlers]], and other promotional agreements such as the [[wikipedia:Ezaki Glico|Glico]] [[1-16gl|card booster packs]].<ref>[https://web.archive.org/web/20220901010049/https://www.segasammy.co.jp/english/ir/library/pdf/printing_annual/2010/e_04_feature_exploiting_intellectual_properties_to_the_utmost_2010.pdf Report detailing the partnerships]</ref> <ref>[https://web.archive.org/web/20220901011845/https://www.segasammy.co.jp/english/ir/library/pdf/stockholder/2010/e_04_topic_2010_4q.pdf Sega Sammy shareholder presentation discussing the partnership]</ref>
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==References==