Bakugan LLP

Bakugan LLP, or Bakugan Limited Liability Partnership, was a partnership put forward by whose aim was to grow and strengthen the Bakugan franchise in Japan, which until then had been lacking.

History

The Bakugan LLP's multifaceted approach to merchandising for Bakugan: New Vestroia, featuring (from left to right, top to bottom): Maxus Dragonoid, Bakugan Arcade Battlers, Glico wafers special card releases, Crush Tears "Communication Breakdown" physical release with accompanying exclusive Ability Cards, and special New Vestroia DVD releases

Bakugan LLP was formed by five Sega Toys subsidiaries and companies: SEGATOYS, TMS ENTERTAINMENT, SEGA CORPORATION, Sammy Corporation, and Sammy NetWorks on October 30, 2009, and was slated to exist until June 30, 2012. The partnership had an original capital of 1 billion Yen, or approximately 11,050,000 US Dollars at the time of the formation. This consolidated a number of functions of the franchise that were scattered among the companies.

The Bakugan LLP agreement managed the section of the franchise in Japan, which covered the release of Defenders of the Core, the creation of Bakugan Arcade Battlers, and other promotional agreements such as the Glico card booster packs.